The Whitney Museum of American Art has announced a significant initiative to make art more accessible to younger audiences. Beginning in mid-December 2024, the museum will offer free admission to all visitors aged 25 and under. This program, known as "Free 25 and Under," is part of Whitney's ongoing efforts to engage a broader and more diverse audience.
This initiative builds upon the museum's successful free admission programs launched earlier in the year, including Free Friday Nights and Free Second Sundays. Since their inception, these programs have attracted nearly 200,000 visitors, with a notable increase in attendance among younger and more diverse demographics. On Free Friday Nights, for instance, the average visitor age dropped by ten years, and over 60% of attendees identified as BIPOC (Black, Indigenous, and People of Color).
The "Free 25 and Under" program is made possible through generous support from Whitney Board of Trustees members Susan and John Hess, and artist Julie Mehretu. Mehretu, a prominent contemporary artist, has been a strong advocate for expanding access to art institutions.
Visitors aged 25 and under can enjoy free access to all exhibitions, special programming, and the museum's iconic terraces, which offer stunning views of landmarks such as the Statue of Liberty and the Empire State Building. While admission is free for this age group, tickets are still required, and advance reservations are recommended to ensure availability. The Whitney's commitment to accessibility reflects a broader trend among cultural institutions to remove financial barriers and engage younger audiences. In offering free admission to visitors 25 and under, the museum aims to foster a deeper appreciation for contemporary American art and inspire the next generation of art enthusiasts.
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