"Frieze Week" returns to London from October 9th to 13th, 2024. The week will see a convergence of art lovers, collectors, curators, and artists from around the world. For African art enthusiasts, the event offers a unique opportunity to explore both the continent’s thriving contemporary art scene and its historical contributions to global art. With a packed schedule that includes Frieze Masters, Frieze London, 1-54 Contemporary African Art Fair, and many other independent exhibitions, navigating this season can be overwhelming. Here are some practical tips to make the most of your time, with a focus on African art.
1. Plan Your Itinerary: Frieze London, Frieze Masters, and 1-54
Frieze Week features a variety of overlapping events, and careful planning is essential for African art enthusiasts. Frieze London, held in Regent’s Park, focuses on contemporary art, featuring galleries from all over the world, including Africa. Many contemporary African artists—such as Njideka Akunyili Crosby, Ibrahim Mahama, and Otobong Nkanga—will be showcased. Keep an eye on galleries like Goodman Gallery (South Africa), Ko Art Space (Nigeria), and Galerie Cécile Fakhoury (Côte d’Ivoire).
The 1-54 Contemporary African Art Fair at Somerset House from October 12th to 15th is the premier event for African art lovers. It is dedicated entirely to contemporary African art and diaspora artists, providing a focused platform for both emerging and established African artists.
Key tip: Divide your time between the events, with a day or two reserved for 1-54 Art Fair to spend time exploring each display, and use excess time to explore the broader art world.
2. Prepare for Cultural Talks, Panels, and Conversations
Frieze Week is not only about exhibitions; it also hosts a series of discussions and panels on critical issues in contemporary art.
The 1-54 Forum provides an intellectual space where scholars, curators, and artists gather to discuss contemporary African art trends, diaspora experiences, and the socio-political context of art production on the continent. Pearl lam Galleries presents "Bridging Cultures: Promoting African Art in the Asian Market" with Alayo Akinkugbe and Alimi Adewale. Earlier in the week, TAFETA will host a conversation with collector and trsutee of the High museum of Art in Atlanta, Kent Kelley on "Ocons of African Art".
4. Network with Collectors, Curators, and Art Professionals
Frieze Week is not just a visual feast; it’s also a prime opportunity to network with fellow art lovers, collectors, and curators. For African art enthusiasts, connecting with professionals from the continent and diaspora can provide access to exclusive events, off-site gallery openings, and private viewings.
Attend the numerous VIP previews, after-parties, and gallery dinners that often accompany the main events. Organizations like AFRICA50 Collective or curators often host gatherings around African art, which can provide further opportunities to immerse yourself in the African art community.
Key tip: Bring business cards and maintain contact with galleries, artists, and curators. Keep your networking light but purposeful—this could be your chance to get early access to future shows or collaborations with African art professionals.
5. Expand Your Collection and Support African Art
Frieze Week provides opportunities to acquire works by contemporary African artists. While Frieze Masters might offer some high-value African antiquities, most African art enthusiasts focus on the contemporary works at Frieze London and the 1-54 Contemporary African Art Fair.
For those looking to start or expand their collection, consider speaking to galleries representing emerging African artists, who often have more accessible price points than well-established names. Engage in conversations about the provenance and future trajectory of the artists, especially in the context of the rapidly growing market for African contemporary art.
Key tip: If you’re new to collecting, consider consulting with an African art advisor or clicking on the link below to access one of our experts.
6. Keep an Eye on Satellite Exhibitions and Events
Beyond the main fairgrounds, many galleries and institutions around London host satellite exhibitions that focus on African and diaspora art. These often include smaller, more intimate gallery shows, artist talks, and off-the-beaten-path exhibitions.
Send us an email to request the London Art Week Calendar HERE.
Key tip: Don't limit your experience to the major venues; explore local galleries and institutions that may provide a quieter, more focused experience with African art during this busy week.
7. Practical Considerations: Travel, Accommodations, and Tickets
London can be overwhelming during Frieze Week, with art lovers from around the world converging on the city. Book accommodations well in advance, ideally close to the central areas where most of the art events will take place, like Regent’s Park and Somerset House. Consider using public transport to get around, as traffic can be unpredictable.
For Frieze London and Frieze Masters, it’s best to purchase tickets ahead of time, especially for VIP previews if you want to avoid the crowds. Similarly, tickets for the 1-54 Contemporary African Art Fair at Somerset House should be purchased online in advance.
Key tip: Purchase tickets here: FRIEZE LONDON | 1-54 CONTEMPORARY AFRICAN ART FAIR
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