For the first time in its history, the Pirelli calendar will be shot by a Black African photographer–Ghanaian-born and based visual artist Prince Gyasi. The esteemed annual Calendar, also known as "The Cal", will be assembled by Ghanaian photographer for the 2024 calendar year.
The 28-year-old, who has risen rapidly to global prominence, employs bold colours and contrast in his art. His images tell visual stories that capture the atmosphere and vibrancy of his community and generation while aiming to challenge traditional narratives about Africa, elitism in art and western-centered ideals of beauty.
For the Pirelli calendar, Gyasi said he wants to create a "visual diary" that reflects his personal journey and vision. He said he will use natural light, colourful fabrics, and symbolic elements to create a "unique aesthetic" that celebrates African heritage and contemporary culture:
“I'm honoured that Pirelli has given me the opportunity to express my thoughts, feelings and emotions on their canvas for the 60th calendar,” Gyasi enthusiastically shares about the undertaking. “Representation and culture are very important to me, therefore, for the first time in the calendar's history, I have decided that part of the project will take place in my country, Ghana.”
The Pirelli calendar is one of the most iconic publications in the world of photography and fashion which has featured some of the most renowned artists, models, and celebrities since its inception in 1963 with groundbreaking photographers such as Annie Leibovitz, Peter Lindbergh, Karl Lagerfeld, and Mert Alas and Marcus Piggott capturing these iconic images.
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